Agritourism helps U.S. farmers and ranchers generate revenue from recreational or educational activities, such as tours of a working farm, camping, or horseback riding. Beginning and small and mid-size farms are increasingly exploring agritourism as a strategy to remain competitive. Agritourism also has the potential to help revitalize rural economies, educate the public about agriculture, and preserve agricultural heritage. According to data from the Census of Agriculture, farm agritourism revenue more than tripled between 2002 and 2017.