The decline in U.S. rural population, which began in 2010, has reversed for the first time this decade. In 2016-17, the rural population increased by 0.1 percent, adding 33,000 people. This small overall increase continues an upturn in rural population since 2011-12, which stems from increasing rates of net migration from urban (metro) areas. Since 2011, fewer people have been moving out of rural areas and more people have been moving in. People moving to rural areas tend to persistently favor more densely settled rural areas with attractive scenic qualities, or those near large cities. Fewer are moving to sparsely settled, less scenic, and more remote locations, which compounds economic development challenges in those areas. The overall rural population has remained close to 46.1 million since 2013.