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Der Einfluss der Produktimages von Butter und Margarine auf das Konsumentenverhalten, Ergebnisse einer Fallstudie in Gießen
Besch, Michael
;
Behrens, U
1983
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Title
Der Einfluss der Produktimages von Butter und Margarine auf das Konsumentenverhalten, Ergebnisse einer Fallstudie in Gießen
Other Titles
The influence of the product images of butter and margarine on consumer behaviour, results of a case study in Gießen
Author(s)
Besch, Michael
Behrens, U
Subject(s)
Marketing
Livestock Production/Industries
Issue Date
1983
Publication Type
Journal Article
DOI and Other Identifiers
10.22004/ag.econ.300289
Record Identifier
https://ageconsearch.umn.edu/record/300289
Language
German
Published in
German Journal of Agricultural Economics/ Agrarwirtschaft
Volume
32
Issue
10
Page Range
301
305
Record Appears in
German Journal of Agricultural Economics
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