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Abstract
This paper develops Engel relationships to identify the determinants of household expenditures on nursery products and specifies their impact on consumer purchases of these goods for subregions of the United States. Household income, the number of single family home construction starts, educational level attained, and age composition of the population were found in influence nursery product expenditures. The economic variables of income and construction starts appear to be key factors affecting nursery purchases. To maintain a competitive edge, industry participants should monitor these variables carefully and adjust their production and marketing plans to meet changing market conditions.