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Abstract

Taking the implementation of the “e-commerce entering villages and households” project in Jurong City as an example, a survey plan is formulated, and questionnaires are designed. Through questionnaires, a large number of agricultural households are visited, and the data are collected and collated; and using interviews and field trips, the help of e-commerce for agricultural products sales is understood. Then, the analysis on the entire survey is summarized. Finally, the survey is researched, and it is found that the current rural e-commerce lacks professional talents and the product distribution system is not perfect. For existing problems, corresponding solutions are put forward.

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