This study determined the competitive potential of the temperate southeastern U.S. region to produce selected fresh vegetables for the national market. Results indicated that the region may be competitive in the production and marketing of snap beans, cucumbers, bell peppers, and spring tomatoes. The region would also be competitive in the production and marketing of broccoli, summer and fall tomatoes, and spinach, given cost reductions of 10 to 15 percent. Major cost reductions were required for the region to be competitive in the production and interregional marketing of sweet onions in the absence of effective product differentiation.