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Abstract
Some researchers argue that climate change can only be combated by reducing economic growth in developed countries. While this is a reasonable argument, it is very unlikely that all these countries will lower their economic activity in the short-medium run in order to favour the environment. This article explores an alternative solution that consists of affecting farmer’s incentives to adopt environmental practices when they operate in a highly business-oriented paradigm. Using a structural equations approach, it was found that farmers can potentially be induced to adopt these practices by means of local policy programs.