The study aims to analyze the capacity of temporary extension workers (THL) in increasing innovative ideas of livestock owners for the adoption of technology of beef cattle feed. The study was conducted in Bulukumba regency, South Sulawesi Province. All-capture sampling was conducted in which all temporary extension workers were selected as the study samples. The study data were collected using the survey method of interviews using questionnaire, focus group discussion as well as in-depth studies / studied among several key informants. Results of the study revealed that the capacity of temporary extension workers in increasing innovative ideas of livestock owners for the adoption of technology of beef cattle feeds / fed was in the intermediate level , transfer from / to / onto knowledge and skill in the dissemination of subject of livestock feed technology was in the intermediate level and the capacity of temporary extension workers in conducting visits /face-to-face communication and the demonstration of livestock feed technology to livestock owners was in the less level , respectively . Low performance of temporary extension workers in the demonstration of livestock feeds / fed technology to fulfill the need of livestock owners was due to lack of facilities and infrastructure and low accessibility among temporary extension workers to access livestock feed technology . The study suggests to increasing the performance of temporary extension officers in the adoption of livestock feeds / fed technology by increasing extension activities and quality of temporary extension workers through training to improve the adoption of technology of beef cattle feed.