The research goal is to explore how to transform organization, with conservative management, organizational structure and culture, into an entrepreneurial one. We hypothesize that organic organizational structure, entrepreneurial culture and appropriate management decisions are crucial for enhancing entrepreneurial initiatives. A relevant theoretical overview is provided, incorporating in depth analysis of investigated issues. This paper contributes by revealing the relevance of adjusting organizational design and management style, to make it more innovation friendly and compatible with needs of individual entrepreneurs in organization. Based on these considerations we note our conclusions, and suggest that academicians provide a more fine-grained depiction of firm-level entrepreneurship, as an avenue for future research.