This preliminary study identifies individual characteristics and job features that significantly influence the selection of meat for breakfast and lunch by truck drivers in Kenya. Based on the survey data collected in July 2017, two equations are estimated using the logit technique. Results show that individual characteristics drive the choice of non-meat foods for breakfast, while job features and environment encourage meat selection for lunch. Having formal education lowers the probability of choosing meat for either meal, but taking hitchhikers strongly encourages eating meat for lunch, likely due to the additional income from fees paid by travelers to the driver.