Rubber plantations (H. brasiliensis) have a productive potential inside the area known as the humid tropic, in which adequate agro-ecological conditions prevail for their establishment and production; in particular for Tabasco state, the municipalities that presented the greatest potential areas were: Huimanguillo, Macuspana and Tacotalpa. The base for the financial evaluation was the updating and improvement of the technological package that generated the National Institute of Forestry, Agriculture and Livestock Research (INIFAP) on the establishment and production in rubber plantations (H. brasiliensis) in the years of 2011 and 2017. The financial indicators that were used in the economic evaluation were those traditionally used in long-term forestry and agricultural projects, according to international methodologies. The indicators used were the Benefit / Cost Ratio (RB/C), Net Present Value (NPV) and Internal Rate of Return (IRR), which were also subjected to a sensitivity analysis, under three options to do more drastic evaluation. In all cases, the profitability indicators that were used were of a positive nature and, when contrasting with the decision rule in the evaluation of projects, was to accept them and, in addition, at the time of knowing that there is technically productive potential for plantations of rubber, the risk of investing is minimized and producers, agroindustrial and managers of the public and private initiative serves as a tool in decision making.