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Abstract

This paper is the first study to explore the intention of entrepreneurs operating in the Short Food Supply Chain to adopt electric mobility inside their business. For this purpose, a case study approach was chosen, employing a questionnaire based on the Theory of Planned Behaviour and the New Ecological Paradigm to investigate the determinants affecting this intentional behaviour. The empirical analysis has been carried out in the city of Palermo (Italy), involving 42 entrepreneurs who participate in farmer’s markets. Results show that entrepreneurs with higher levels of intention to introduce sustainable means of transport, such as electric vehicles, are the most concerned about the environment and the delicate balance of natural ecosystems. Moreover, the more frequently local farmers participate in local markets, the higher is their intention to adopt electric vehicles for their business. The preliminary results here discussed enrich the existing literature and provide interesting insights for Short Food Supply Chain entrepreneurs and policy makers, paving the way for future research into this topic.

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