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Abstract
Behavioral economics and economic sociology arise and develop on the point where economics and psychology, as well as economics and sociology, overlap. Behavioral economics studies economic factors and psychological appearance that have a direct impact on economic behavior. On the other hand, economic sociology studies the behavioral norms of the social groups and the organizations. The correlation between the research subjects of these scientific disciplines imposes a need for specifying an interdisciplinary model of human behavior in society. The aim of this paper is to evaluate opportunities for the development of an interdisciplinary model of human behavior.