The aim of this study is to examine the information necessary for making decisions related to research and development of new products. There will be words and the different techniques used to generate the concept, evaluation and development, and marketing predtsetiranje and testing. Key decisions on the product to be considered are its attributes and potential demand for this product. The development of new products is critical for the survival of most companies to adapt to an environment that is constantly changing. For new products is by definition associated uncertainty, because it is assumed that they possess characteristics that the company are not known. It is therefore not surprising that a large part of the marketing research is dedicated to reducing uncertainties related to new products.