The prime purpose of competition policy is to promote and maintain a process of effective competition so as to achieve a more efficient allocation of resources. The improvement of competition regime is necessary for ensuring competitiveness of goods and services. The purpose and aims of competition policy (giving in the competition law) are general protection of competition, anti-collusion, anti-monopoly and merger control, conduct of public agents (including firms enjoying exclusive rights). Competition policy also depends on the pro-competitive nature of other parts of economic policy (for example, trade policy).