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The works deals with the problems of creating a sustainable competitive advantage of companies in terms of rapid globalization of business, using marketing channels. Emphasize the importance of marketing channels that have the future that are based on recruiting more and more consumers using those channels that meet their needs and requirements better than the competition. It is a moving sale transactions to channels with lower costs to a dramatic decrease in sales costs, improving customer satisfaction and customer retention by ensuring flexible way of doing business with them.


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