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Abstract

Any company that aspires to industry leadership in 21st century must think in terms of global, not domestic market leadership. The world economy is globalizing at an accelerating pace as countries previously closed to foreign companies open up their markets, as the Internet shrinks the importance of geographic distance, and as ambitious growth - minded companies race to build stronger competitive positions in the markets of more and more countries. This paper focuses on strategy options for expanding beyond domestic boundaries and competing in the market of either a few or a great many countries. In the process of exploring these issues, we will introduce a number of correct concepts - multi country competition, global competition, profit sanctuaries, and cross - market subsidization. The paper includes section of market conditions; strategy options for entering and competing in foreign markets, the importance of locating operations in the most advantageous countries and so on.

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