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Abstract

Strategy is science and skill of using different ways to accomplish and achieve the goals. Company is forced to learn not only from its own experience, but also from the experience of other companies. Continual adjustment and progress in contemporary economy means creating new values for customers, otherwise there isn't any stimulation for buying products and services. Developmental behavior of a company means searching for concepts and instruments which harmonize goals and possibilities of the company with challenges and threats from surrounding. Developmental goals represents anticipated effects, conditions or situations which company wants to achieve. Developmental policy gathers a certain group of rules, criteria or principles that the company will do in making decisions about growth and development. In order to achieve developmental goals a direction and method of the company’s action must be set up. Management of growth and development of the company means setting up a strategy as a way of putting developmental policy into reality.

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