In case of our national brand, participation of experts, politicians, as well as all the citizens is required as the necessary contribution to the reputation of the country. Regarding this, everyone, starting from The Ministry of Trade and Services to The Economic Preview, must take action and choose the most successful commercial and corporate brand on the domestic market. That is a long lasting job, and it takes 20 years for a national brand to achieve its full effect. Creating a national brand means creating new values of the country, which should secure a strong position on the International Market and a competitive advantage, delivering a message that we are dynamic, competitive and capable of presenting and selling our products and services to the World. It should also show that our products and services have reached a high degree of recognition, as well as other values and characteristics; that we have made a remarkable success in applying marketing and branding philosophy to business dealings of Serbian Companies, etc.