Potash is an indispensable element in agricultural development and innovation. It is relatively cheaper to mine, produce and be imported compared to other fertilizing materials such as nitrogen. This makes potash a viable material for agricultural based economies such as New Zealand. Despite the well documented benefits of potash, there is limited scholarly interest in the potash global market, its potential and economic advantages. This paper fills this gap by providing an overview of the potash market using secondary data provided by the Food and Agricultural Organization of the United Nations. Further, this research presents a market analysis of the potash industry worldwide. Most importantly, the study argues that the prospects of potash production can be realized by countries such as New Zealand without significant changes or investments in the existing agro-economic infrastructure.We will also consider the size of the market and future perspectives for potash demand in New Zealand. Furthermore, a critical analysis of potash consumption and production by the country will be done. The influence of the demand on the price and interrelation with the global volume of production will be considered. This research uncovers the negative impact of oligarchies on the mining, production and importation of potash. It also highlights the significance of diversification in New Zealand’s future agricultural development strategies. The burgeoning of Eastern European Potash markets offer New Zealand’s farmers the opportunity to access cheaper, better and diversified products greatly improving their local and to be exported crops.