This study provides a baseline for the spending habits and buying preferences of American Muslims lacking in the extant literature. We examine American Muslims’ food and beverage spending habits and buying behaviors with regard to halal products using a survey of 195 individuals from the Chicago metropolitan area and a discrete choice modeling framework. The chief drivers in the decision to purchase food and beverage items were the purchase of halal beef, the amount spent weekly in grocery stores, the frequency of hosting Ramadan, household income and size, and ethnicity (in that order).


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