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Abstract

Sweet potato plays a crucial role in increasing food security and income for the poor farmers of Odisha in India. Sweet potato is grown in during Kharif and Rabi season. It is consumed in different forms e.g. fresh, boiled and baked. The value chain of sweet potato is not well organized in Odisha. This study was carried out to analyze the existing sweet potato value chain in four selected districts of Odisha namely Koraput, Kalahandi, Kandhamal and Ganjam. Purposive sampling technique was used to select the samples and primary data were collected through well structured questionnaire from different value chain actors. Simple descriptive statistics and econometric analysis were used to analysis the data. The value chain actors in sweet potato are Input suppliers, Producers, Aggregators, Wholesalers, Retailer and Consumers. There are no specialized traders or retailers of sweet potato found in the study area. They mostly sell their sweet potato along with vegetables. Even there is no processing unit for sweet potato was found in Odisha. It is through farmers producer organization (FPOs) and creation of value added products will go a long way to raising farmers income and welfare.

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