IMPACTS OF HYPOTHETICAL FRUIT AND VEGETABLE CONSUMPTION CHANGES IN NORTH AMERICA

We utilize the Global Trade Analysis Project model to estimate the global fruit and vegetable (F&V) market impacts arising from increases in F&V demand and income levels. If F&V demand increased exclusively in the United States, we find that the market price impacts outside the U.S. would be most pronounced in Mexico. We also find that an increase in F&V demand in either the U.S. exclusively or throughout North America would lead to pronounced income increases in Mexico and equatorial countries. Changes in F&V consumption in these regions are modest, as higher incomes attenuate F&V price increases. We also find nominal impacts in countries outside of North America resulting from a North American consumption increase vis-a-vis an increase occurring exclusively in the United States.