Are Consumers Willing to Pay to Reduce Food Waste?

We estimate consumers’ willingness to pay for reduced food waste by comparing choices between bundles of raw ingredients and ready-to-eat meals. Attributes included prices, food-waste percentages, and expiration dates associated with each option. Findings suggest that consumers are willing to pay premiums for reduced food waste and increased shelf life.


Issue Date:
Feb 06 2019
Publication Type:
Journal Article
DOI and Other Identifiers:
Record Identifier:
https://ageconsearch.umn.edu/record/283543
ISSN:
0886-5558
Language:
English
Published in:
Choices, 34, 1
Page range:
1-7
JEL Codes:
Q11; Q18; Q53




 Record created 2019-02-06, last modified 2020-10-28

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