This paper presents a discussion about paradigm shift from following aspects: the paradigm shift and sustainability, traditional paradigm in China, experience from developed countries and the new planning paradigm shift. Also, the paper mainly focuses on the topic of urban-rural relationship in China and argues the possibility of paradigm shift to achieve urban-rural integration. The traditional urbanization paradigm has city-oriented policy and always focuses on industrialization to promote urbanization, which leads to the village hollowing and many other sacrifices in rural areas. Thus, new shifting of the urban-rural integration is essential. The paper mentions the new planning from policy and spatial aspects appearing some ways to achieve the new paradigm shift in urban-rural integration.