Taking the rural areas in the central China s the target, the representative achievements and difficulties faced by rural industries in the process of urban-rural integration were sorted out systematically in this article. In the new stage of development, it is necessary to adjust the development strategy, focus on tapping the rural characteristic industries, accelerate the upgrading of agricultural products, aim at market demand, and implement multi-channel marketing strategies to expand the influence of agricultural brands. The government must actively promote the integration of urban and rural industries and the development of division of labor, actively cultivate and develop rural characteristic industrial clusters, and encourage farmers to explore various types of rural industrial models.