Using a nested bivariate panel probit model, we quantify the perceived attribute values (PAV) that beef producers place on different information flows and alliance attributes. Our framework allows us to quantify the monetary value of individual rather than fixed sets of attributes. Results indicate that young producers are most likely to join an alliance, and high participation fees are a significant deterrent to joining an alliance. A PAV of $12.64/head is attached to an alliance that enforces restrictions on vaccinations and antibiotic use. For small producers, not having a required minimum number of animals has a PAV of $9.65/head.