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Abstract

Thirty-four small fruit and vegetable cooperatives using different sales methods-auctions, sales agencies, and their own sales staffsvaried importantly in number and type of services provided, production and marketing supplies handled, grower payment methods, grower marketing agreements, and financing methods used. Their operating problems and causes for the demise of four cooperative operations are reviewed. A set of guidelines directed to the organization and operation needs of small fruit and vegetable cooperatives is included.

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