Rural and small town Canada continues to grow. Rural and small town growth rates vary widely among the provinces. Much of the growth within rural and small town areas is in the small towns. Sub-provincial data show wide regional differences within each province. The population in larger urban centres is growing faster. Thus, the share of Canada's population living in rural and small town areas has declined to 22 percent in 1996. Newfoundland is the only province with over 50 percent of its population living in rural and small town areas.