Cooperative Pooling Operations

Pooling is a marketing practice distinct to cooperatives and refers to a particular method by which a cooperative markets the crops of its producer-members. Commodity pools are most prevalent in the fruit, vegetable, nut, rice, and dairy industries. This report will discuss the pooling practices of fruit and vegetable cooperatives as a marketing alternative for their producer-members. The intent of this report is to clarify cooperative pooling practices and to present the structural, managerial, financial, and coordination aspects of a successful commodity pooling program.