The relative increase in expenditure on food away from home at the expense of the at home market has been well documented. However, little work has been done on the differential impact of this shift on agricultural producers, processors and marketers in different locations and faced with different marketing institutions. This paper reports on the changing impact of the away from home phenomenon on major commodity groups, processed products and institutional sales. It appears that the manner in which the away from home market has evolved has had significant impact on many commodities, products and their respective producers and processors.