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The Value of Electronic Marketing Some Empirical Evidence
Helmreich, Dennis P.; Epperson, James E.; Huang, Chung-Liang
1980
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Abstract

Georgia feeder cattle teleauction prices are determined to have been significantly greater than sale barn prices in 1979. Enhanced pricing efficiency in cattle marketing is indicated by results of the analysis. Further suggested are improvements in physical efficiency.

Details

Title
The Value of Electronic Marketing Some Empirical Evidence
Author(s)
Helmreich, Dennis P.
Epperson, James E.
Huang, Chung-Liang
Subject(s)
Issue Date
1980-07
Publication Type
Conference Paper/ Presentation
DOI and Other Identifiers
10.22004/ag.econ.278970
Record Identifier
https://ageconsearch.umn.edu/record/278970
Language
English
Total Pages
14
Record Appears in
Agricultural and Applied Economics Association (AAEA) > Agricultural and Applied Economics Association (AAEA) Conferences > 1980 Annual Meeting, July 27-30, Urbana-Champaign, Illinois

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