This report uses supermarket scanner data to assess the effects of market factors, including product price, consumer income, price of substitutes, and seasonality, on processed apple consumption. Processed apple products, which include apple juice, applesauce, and baby food, account for 40 percent of total apple consumption. These products are used in demand equations here because supermarket data are more inclusive of processed than unprocessed apples. The Alar scare of 1989, another demand factor, reduced the consumption of canned apple juice by 0.02 pound per month per capita and frozen apple juice by 0.005 pound.