HEALTH CONCERNS AND BEEF - A CASE STUDY IN MARKETING

The feasibility of marketing a branded, low fat, fresh beef product was studied. Consumers were receptive to the test product and were willing to compromise on taste for a product that was perceived to be healthier. Opportunities exist for a range of beef products targeted at selective consumer segments.


Issue Date:
1986-07
Publication Type:
Conference Paper/ Presentation
DOI and Other Identifiers:
Record Identifier:
https://ageconsearch.umn.edu/record/278024
Language:
English
Total Pages:
16




 Record created 2018-10-11, last modified 2020-10-28

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)