Retail prices and price spreads for Choice beef have been published by USDA for over 50 years. These data are of interest to a wide range of groups, including market participants, consumers, researchers, and policymakers. The marketing of beef has changed dramatically over the past 20-30 years, resulting in changes in the mix of beef products being sold. As a consequence, conceptual price measurement problems have been raised regarding the validity of procedures used to drive retail prices and price spreads for beef. This report discusses some of the issues regarding the current reporting of retail beef prices and price spreads and presents options for adapting current procedures to reflect changes in product mixand marketing practices for beef.