Miracle of Fruit Sales : Pagoda's through Retail-pull Industrialization

Pagoda successfully created the "exclusive shop" model in the fruit industry, and it is the world's largest fruit chain retailer, creating the miracle of fruit sales. Behind the miracle is the innovation of fruit industrialization, that is, the retail-pull industrialization, which realizes the farmers' income increase, consumer satisfaction and sustainable business development, and also promotes the upgrade and development of fruit industry in China. The retail-pull industrialization business model has important reference significance for the fresh industry of China.


Subject(s):
Issue Date:
May 20 2018
Publication Type:
Journal Article
DOI and Other Identifiers:
Record Identifier:
https://ageconsearch.umn.edu/record/277968
ISSN:
1943-9903
Language:
English
Published in:
Asian Agricultural Research, 10, 05
Page range:
32-35




 Record created 2018-10-11, last modified 2020-10-28

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