This research is a part of a more comprehensive economic assessment of industrial crops as an alternative to reduce U.S. agricultural excess production capacity. The overall study goal is to determine the extent to which agricultural resources can be shifted from traditional food and fiber crops into the area of industrial feed stocks such as special oils. The study employs an economic model, developed for jojoba, which examines the economic performance of continuous jojoba production over 25 years under in changing yields and prices.