The price of the maize hybrids in Pakistan is one of the highest in the world. The current study is based on comprehensive data set collected through field survey from 822 maize growers across Pakistan. The data was collected all the four major provinces of Pakistan i.e. Punjab, Sindh, Khyber Pakhtunkhwa (KPK) and Balochistan including Azad Jammu and Kashmir (AJK) and Gilgit Baltistan (GB). The propensity score matching analysis was employed for empirical analysis and four different matching algorithms i.e. Nearest Neighbour Matching (NNM), Kernel Based Matching (KBM), Radius Matching (RM) and Mahalanobis Metric Matching (MMM) to check the robustness of results. The empirical results indicated that maize hybrid adopters have higher yields in the range of 2.35-3.11 maunds per hectares as compared to non adopters. Similarly household income levels are higher in the range of 2176-3518 Pakistani rupees. The poverty levels are less in the range of 2-3 percent. The reduction in the maize hybrid seed price will leads to increase in adoption of hybrid seed, hence will help to increase the wellbeing of the farmers as currently, only 30 percent of maize area is under hybrids mainly due to lack of affordability. Acknowledgement : The current study was made possible through USAID funded Agricultural Innovation Program (AIP) program for Pakistan.