A wide range of economic studies have analysed price relationships in the agri-food sectors. Initiated by a market story, this paper adds to the existing literature by investigating the co-movements of prices for orange juice concentrate and apple juice concentrates in the European Union. Different cointegration models were applied for the monthly price series made available by Fl ssiges Obst for the period from December 2003 to March 2017. The results revealed statistically significant relationships between the prices of some of the apple juice concentrates but not between the prices of orange juice concentrate and apple juice concentrates. Acknowledgement :