Bio-economy describes an economy based on renewable instead of fossil resources. To ensure the success of this transformation it is necessary to involve society into the process. Q methodology was used to empirically assess people’s perspectives on bio-economy in Germany. Using a Q-type factor analysis three perspectives were identified. “Sufficiency and close affinity to nature” focuses on natural/ecological relations, while “Technological Progress” favours technologies to become less dependent on fossil resources. The third perspective “Not at any price” is rather concerned about economic trade-offs. An online survey is planned to investigate the representation of these perspectives in the wider population.