Who Shops at a Mature Farmers’ Market?

The growth in the number of U.S. farmers’ markets has leveled off, resulting in concerns about market saturation. To investigate impacts to consumer purchases at mature markets, we use survey data collected from 732 visitors at a mature farmers’ market. While crowds and difficulties carrying purchases presented obstacles, 95% of visitors continue to purchase items at the market, averaging $28.46 spent per visit.


Issue Date:
Sep 26 2018
Publication Type:
Journal Article
DOI and Other Identifiers:
Record Identifier:
https://ageconsearch.umn.edu/record/276739
ISSN:
0886-5558
Language:
English
Published in:
Choices, 33, 3
Page range:
1-7
JEL Codes:
D12; Q13




 Record created 2018-09-26, last modified 2020-10-28

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