Conventional marketing systems are under attack, partly because of alleged inefficiencies and inequities in pricing, and partly because of changes in industry structure at both the producer and processor levels. Considerable attention is being given to new pricing mechanisms; some industry observers feel conditions still favor vertical integration as a solution to market failure. Most prognoses of the future point to a stable per capita consumption of pork, less cyclical variability in production, a continued trend toward larger capital intensive production units under individual proprietorships, and continued concentration in the slaughter-processing industry with more branded products.