Assessing food retail competitors with a multi-criteria GIS-based method

Given the importance of competition in the retail sector, this research builds on spatial interaction theory to develop the competition index (CI). For this, geographic information systems (GIS) and the analytic hierarchy process (AHP) were used. AHP results reveal that key factors to assess com-petitors relate to location and branding. The proposed method was tested by evaluating 45 supermarkets in the city of Castellón (Spain). Using this method, sales targets can be adapted to each outlet’s individual circumstances.


Other Titles:
Evaluación de los competidores de la distribución agroalimentaria con un método multicriterio basado en SIG
Editor(s):
Universitat Politècnica de València
Issue Date:
Jun 29 2018
Publication Type:
Journal Article
DOI and Other Identifiers:
Record Identifier:
https://ageconsearch.umn.edu/record/275346
ISSN:
1578-0732
Language:
English
Published in:
Economia Agraria y Recursos Naturales, 18, 01
Page range:
5-22
JEL Codes:
L81; M13; R12




 Record created 2018-07-27, last modified 2020-10-28

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