The present study aims to assess the challenges faced by the Transylvanian Hungarian higher education system and to recommend possible solutions to efficiently overcome them. The higher education market has many players; there are several models which show the challenges of student enrolment and marketing, collaboration with the business environment, and the assessment methods of student’s satisfaction. More attention should be paid to graduates’ feedback on labour market experiences and there is also a need to integrate these feedbacks into future developments of universities.