Analysis of Consumer Perception of Product Attributes in Pet Food:  Implications for Marketing and Brand Strategy

Analysis of Consumer Perception of Product Attributes in Pet Food: Implications for Marketing and Brand Strategy

Hobbs, Lonnie; Shanoyan, Aleksan

2018

Formats

Title Analysis of Consumer Perception of Product Attributes in Pet Food: Implications for Marketing and Brand Strategy

Subject(s)

Issue Date Jun 20 2018

Publication Type Conference Paper/ Presentation

DOI and Other Identifiers 10.22004/ag.econ.274070

Record Identifier https://ageconsearch.umn.edu/record/274070

Language English