FACTORS INFLUENCING CONSUMER RANKINGS OF ALTERNATIVE RETAIL BEEF PACKAGING

Ordered probit models were used to identify factors which influenced consumer rankings of vacuum skin packaged steaks and roasts. Variables included selected demographics and concerns regarding retail beef packaging. Information regarding color and the benefits of the vacuum package were found to be among the most important factors.


Issue Date:
Aug 05 1990
Publication Type:
Conference Paper/ Presentation
DOI and Other Identifiers:
Record Identifier:
https://ageconsearch.umn.edu/record/270851
Language:
English
Total Pages:
15




 Record created 2018-04-06, last modified 2020-10-28

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)