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Abstract
The McConnell and Strand Method in evaluating time cost in recreational model requires that the percentage of average income at which individual values recreational time be constant for all sample observations.· We modify the McConnell and Strand model which allows the value of time cost to vary with the individual's demographic characteristics. Economic value estimates of Ohio's Lake Erie private-boat fishing with and without demographic factors are compared. Consumer's surplus is over-estimated when demographic factors are excluded.