MARKET-STRUCTURE DETERMINANTS OF NATIONAL BRAND-PRIVATE LABEL PRICE DIFFERENCES OF MANUFACTURED FOOD PRODUCTS

Connor, John M.; Wills, Robert L.

doi:10.22004/ag.econ.270111

MARKET-STRUCTURE DETERMINANTS OF NATIONAL BRAND-PRIVATE LABEL PRICE DIFFERENCES OF MANUFACTURED FOOD PRODUCTS

This paper estimates the relationships between market structure and price margins between manufacturers' brands and private-label processed food products. These margins, which are related to the Lerner index of monopoly, are computed from two unusual retail price sources spanning 1975-1980. Market seller concentration and product differentiation are significant determinants of higher price margins.

Subject(s):

Demand and Price Analysis
Marketing

Issue Date:

Aug 02 1987

Publication Type:

Conference Paper/ Presentation

DOI and Other Identifiers:

10.22004/ag.econ.270111

Record Identifier:

https://ageconsearch.umn.edu/record/270111

Language:

English