Our study is a national consumer survey with 612 usable observations categorizes consumers according to their preference for local products utilizing a ‘periphery’, ‘mid-level’, and ‘core’ consumer designation. The main goal of the study is to determine how these designations, together with other demographic variables, explains frequency of local products purchased in each of three market channels – farmers markets, restaurants, and grocery. Tobit regression models for each market suggest greater frequency of purchases by ‘core’ consumers over ‘mid-level’ and ‘periphery’ take place in farm markets, followed by restaurants and then grocery. Positive income effects are observed in each model, as expected, while a negative age effect is only observed in local product purchase frequency in the restaurant setting. Female consumers were observed to have lower frequency of local food products only in farm markets.