Tungurahua province has conditions suitable for growing deciduous fruit trees such as peach (Prunus persica L). This research aimed to identify the main factors influencing the production of this fruit crop and their effect on farmers income. Surveys were carried out directly to peach farmers in seven counties of Tungurahua such as Ambato, Cevallos, Mocha, Patate, Pelileo, Píllaro and Tisaleo. The results indicated that the most relevant factors were: farmer age, sown area, fruit selection, reason for fruit growing, type of production and production issues.